DWS Search Marketing Blog

DWS Winter Externship: Morgan Moore

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Why did you decide to participate in the Dynamic Web Solutions Winter Externship? I decided to participate in the Dynamic Web Solutions Winter Externship because I want a career in Paid Search Analytics.  The externship seemed like the perfect opportunity to get to see firsthand how a digital marketing agency operates. How was your experience during the externship and what was your biggest takeaway? I had a wonderful experience at the externship.  I learned a ton of useful information about paid search campaigns which will be very useful in the   …Continue Reading


DWS Winter Externship: Danielle Squeo

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Why did you decide to participate in the Dynamic Web Solutions Winter Externship? I decided to apply for the externship because I really did not know what a digital agency entailed and I wanted to get a good grasp of agency life. I wanted to see if I could see myself doing this line of work after I graduate. How was your experience during the externship and what was your biggest takeaway? I really enjoyed the externship because I learned a lot! My biggest takeaway would   …Continue Reading


DWS Winter Externship: Lauren Crain

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Why did you decide to participate in the Dynamic Web Solutions Winter Externship? I decided to participate in the DWS winter externship because I wanted to learn more about a career in PPC and I thought this would be a great opportunity. I also wanted to learn more about PPC in general with the Google Online Marketing Challenge coming up this semester. I did not have a lot of experience in PPC and I thought that this would be a great learning experience. How was your   …Continue Reading


DWS Winter Externship: Shannon Thompson

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Why did you decide to participate in the Dynamic Web Solutions Winter Externship? I decided to participate in the Dynamic Web Solutions Winter Externship to learn about DWS as an agency and their culture as well as to learn more about digital marketing.  How was your experience during the externship and what was your biggest takeaway? I enjoyed learning more about PPC and touching a tad on SEO as well. I also enjoyed doing some hands on work, working on the prospective client PPC proposal. The   …Continue Reading


DWS Winter Externship: Dan Froelich

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Why did you decide to participate in the Dynamic Web Solutions Winter Externship? I participated in the externship because of Dynamic Web Solutions positive reputation, and ties to JMU Marketing. My goal was to learn as much as possible about PPC, and experience the culture of a smaller, growing, digital marketing agency. How was your experience during the externship and what was your biggest takeaway? I had a fantastic experience externing with DWS. I had the opportunity to talk to everyone on the PPC and SEO   …Continue Reading


MOZ + Google Sheets FTW

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Spreadsheets are scary. Nothing fills me with more dread than a blank spreadsheet with all its cells and rows staring back waiting to be filled with data. Luckily, Google Sheets lets us do some pretty amazing things to speed up the process of filling those cells and rows. We created a tool which helps do just that and we are sharing it. For free? Yes, free. Get it here This Google Apps Script will automagically take your boring spreadsheet full of URLs and fill it with beautiful MOZ   …Continue Reading


What The #*@! Do Paid Search Analysts Do: 5 Myths Debunked

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What would you say you do here mem

One of my favorite parts of being a paid search analyst—because it’s incredibly sad but somehow makes me laugh—is trying to explain what exactly it is that I do. I always start going down the rabbit hole of misunderstanding the same way: “You know when you type something into Google and there are little labeled ads on the top and to the side. Yeah, I make those happen.” Typically they respond with a solid nod, saying “Oh, okay,” with the confusion of how someone’s job could   …Continue Reading


The James Bond Guide to Local SEO Competitor Analysis

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Bond Image

“I suppose I see a different world than you do. And the truth is that what I see frightens me. I’m frightened because our enemies are no longer known to us.” – M Let’s face it, local SEO can be very cut throat. People are doing whatever they can to help ensure their business is listed atop the local pack above all of their competitors. How much do you know about your competitors though? Do you know where all of their citations and reviews are coming from? What   …Continue Reading


Choose Your Own Adventure: Corporation or Startup?

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Don't Bother: You Die in Most of the Endings Anyway

You’re graduating from college—congratulations, that’s awesome! This is an exciting and scary time in your life where you have to make huge decisions and support yourself, possibly for the first time ever. No pressure; you just have decide what to do with the rest of your life and then make it happen. NBD. Maybe you’re not graduating yet (or ever) or you graduated a few years or even decades ago. I don’t know your life. There isn’t a right or wrong time to reevaluate your career choices.   …Continue Reading


Ecommerce Trends Silently Killing Your Conversions

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Despite the fact that they are complete and utter fails, some trends catch on and spread like wildfire. Yes, UGGs are the perfect example, but for the purpose of this post, I’m speaking more specifically about trends within the ecommerce vertical. Sometimes it’s just too easy to follow the herd. And when you see something on all of your competitors’ websites you might think “Well, everyone has that thing on their site, so it must be working!” But that logic is seriously flawed. With an average   …Continue Reading