Website Usability and SEO Analysis

If you currently have a website and are thinking about tweaking your existing website or giving your existing site an overhaul you may be interested in our comprehensive Website Usability and SEO Analysis.

What does the Website Usability and SEO Analysis provide?  We thoroughly examine your website, inside and out,  to determine any holes or missing pieces in your existing site.  These missing elements become areas of opportunity for your new website design or existing site rebuild.

 

The Website Analysis Includes:

Step One:  The Usability Study.  How easy is it for visitors to navigate your website?

1.  Accessibility

-Site has reasonable load time

-Copy is easy to read.  (font size and color, text-to-background contrast)

-Use of Flash is limited

-Use of custom 404 error pages

-Images have appropriate ALT tags

2.  Identity

-Use of and position of company logo

-Clear call to action

-Clear path for call to action

-Company purpose is clear and consise

-Homepage is not confusing and easily digested

3.  Content

-URL’s are meaningful, concise, and user-friendly

-Critical content is above “the fold”

-Content clearly conveys company message

-HTML pages titles are explanatory and not jammed with keywords

-Ad’s and pop-ups are kept to a minimum

-Italics, bold, and other emphasis is used sparingly

4.  Navigation

-Navigation is concise, clear, and consistent

-Evaluation of in-page text linking as it applies to navigation

-Site Search is easy to access from all pages

-Site isn’t overly cluttered with multiple navigation options

-Company logo is linked to home page (where applicable)

-Main navigation is easily identifiable

 

Step 2:  The Search Engine Optimization Study.  How does your site do in the major search engines?

-Site architecture, code analysis

-Meta data analysis

-Google Analytics review

-Website load time

-Current Ranking Analysis

-Competitor Keyword Analysis

-External Link Checker

-Internal Link Checker

-Content Analysis

-Sitemap analysis

 

Whether or not you work with us on your website project, this information will prove extremely valuable and actionable.  Generally we can have this report completed and in your hands within two weeks.  To sign up for our Website Usability and SEO Analysis, give us a call at 804-482-1576.