DWS Search Marketing Blog
Learn SEO in 99 Links. The Beginners Guide to…The Beginning
Prolegomenon to the Exordium “It is customary to preface a work with an explanation of the author’s aim, why he wrote the book, and the relationship in which he believes it to stand to other earlier or contemporary treatises on the same subject.” Hegel With the all the recent discussions of what an SEO is, or what an SEO does or should do, as an inbound marketing/SEO tyro I thought it would be helpful to provide a resource to others who are new to …Continue Reading
New Display Planner Tool: Design Successful Google AdWords Display Campaigns
Google recently announced another addition to their AdWords tools. The newly-released Display Planner Tool arrives in tandem with the Keyword Planner, which hasn’t so much been announced by Google but simply been released to a small number of AdWords accounts. Similar to the existing Google Display Network Ad Planner, the Display Planner is intended to streamline your campaign research for placements on the Google Display Network. Unlike GDN Ad Planner, the Display Planner is accessible from the AdWords interface and is therefore able to import selected ideas …Continue Reading
Google Tests Online Car Shopping in San Francisco Market
Google has an uncanny knack for disrupting entire industries (like search, phones, and online storage just to name a few) and they are now testing a new online car-shopping service in San Francisco that could disrupt one of the largest industries in the U.S.. The debate can be made that this service will further commoditize the auto shopping experience, something that auto dealers claim sites like AutoTrader.com have already started to do. Regardless, this is something automotive SEO’s and PPC providers should watch closely. Google’s Online …Continue Reading
FETCH a Cure Bow Tie Open
We are proud and excited to announce that Dynamic Web Solutions will be sponsoring the 3rd Annual FETCH a Cure Bow Tie Open! FETCH a Cure has a mission statement that we truly believe in. As pet owners we think the work that FETCH a Cure is doing for pets with cancer, including their Companions in Crisis program, is just awesome. Dynamic Web Solutions sponsored a hole at the tournament last year (Look at perfect the weather was!). This year we’ve upgraded our logo and are …Continue Reading
AdWords Enhanced Campaigns: What the Changes Mean for PPCs
Whether you’re a marketer who effectively utilizes device campaigns or someone who’s just figuring out PPC advertising for your own business and cannot believe they’re changing the rules on you, everyone seems to have an opinion regarding Google’s new enhanced campaigns. The intention of Google’s enhanced campaigns is to connect businesses with customers under the right conditions and ensure the greatest satisfaction for both searchers and advertisers. Whether it accomplishes this goal, and whether it makes these changes at the expense of advertiser control, is under …Continue Reading
George Perry Passes Google Analytics Individual Qualification
We’d like to say “Congrats!” to George Perry for passing the Google Analytics Individual Qualification. The test is no joke, and George worked after hours to complete the cert. Good work George! At Dynamic Web Solutions we’re always looking for the best ways to serve our clients, which means staying up on the latest news, trends, techniques, and teachings in SEO, PPC, web marketing, and analysis. With this in mind, it is required for all of our team members to become Google Analytics and Google AdWords …Continue Reading
Adding Accountability to Offline Marketing with URL Tracking
Vanity URLS (like those used in TV, print, etc) can, and should, be tracked in Google Analytics to add accountability to offline marketing. With that in mind we decided to put together a step-by-step guide to effectively tracking vanity URLs. This is a critical component for online marketers looking to add accountability to marketing efforts for their clients. There are some good references out there, including this one by Avinash Kaushik (I’m an admitted fanboy) but I thought a step-by-step process for tracking vanity URLs was …Continue Reading
An Introduction to User Experience
User experience is the collection of expectations, feelings, perceptions, and responses generated from the use of a product, service, or in this case, a website. This discipline takes into account every step of a web visitor’s experience, from the avenue by which they found the site, to the use of the site, and finally the completion of their intended task. User goals may vary from person to person, or from the same person in different stages of a sales funnel. Of course, you can’t make everyone …Continue Reading
Using Learning Styles For An Effective Content Strategy
People learn in different ways. Likewise, your content strategy should include various forms of information in order to resonate with the different learning styles of your audience. Content is not a one-size-fits-all solution, but rather an opportunity to connect with your prospects through the communication methods they are already used to.
Matt Cutts, Christmas Elf?
On Christmas Eve, while most of us were hanging out with family drinking egg nog, Matt Cutts was answering questions on the Google Webmaster Forum. In this particular thread the question was “Can Press Releases count as spam links?” Matt Cutts decided to chime in, saying “Note: I wouldn’t expect links from press release web sites to benefit your rankings, however.” Could it be that Matt likes spreading a little holiday cheer by providing useful nuggets to SEO’s out there? Or is Google’s head of webspam …Continue Reading
